by Burson Cohn & Wolfe for Pfizer Ltd
by Ogilvy Health for Boehringer Ingelheim
by The LADbible Group for Cancer Research UK
by Edelman for AstraZeneca
by Virgo Health for Bayer
by Virgo Health and Oi Ltd for Bayer
Testosterone deficiency affects around one million British men, but symptoms like fatigue are often ignored, just 8% seek treatment. We needed to drive awareness among men over 50, a group that notoriously avoids medical professionals particularly for ‘sensitive’ conditions. We signed football star Harry Redknapp for a tongue-in-cheek video giving his lacklustre team the half-time hairdryer treatment while highlighting TD symptoms. The campaign scored BIG; targeted social assets were viewed over 400,000 times, driving thousands to a bespoke symptom checker with 13% then visiting their doctor to seek help.
Tackle TD clearly identified its target audience and developed a brilliant rationale for channels selected to reach these individuals.
Andrew Binns, Marketing Strategy Consultant – Communiqué Awards Judge
Entry deadline | 11 March 2022 |
Extended entry deadline | 18 March 2022 (additional fee applies) |
Judging days | May 2022 |
Awards Ceremony | 7th July 2022 |
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