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Innovation in Healthcare Communications

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Winner

See Below

by Havas Lynx for Sanofi Genzyme Regeneron


Summary of work

See Below

We were asked to produce a stand-out experience at the EADV 2018 congress in Paris for dermatologists, to launch the first atopic dermatitis biologic to treat the cause and not the symptoms. EADV is a hotbed of creativity and innovative thinking. So, our idea needed to stand out from the crowd; it needed to disrupt current thinking; it needed to be something new, something different, something special. The very essence of innovation. What we produced exceeded even our expectations. Our See Below campaign took innovation to a new level.

Judges' comments

See Below is a tremendous campaign, which deserves recognition for its impact and holistic approach to engaging with a congress audience. An integrated comms campaign included adverts at the airport and Paris Metro station serving the congress, plus a ‘4D experiential’ lift. Impressive, creative concepts well executed and conveying key messages in a memorable way. An outstanding winner!


Highly commended

#24YouHaveThePower - by Burson Cohn & Wolfe for Pfizer


Finalists

Alia, the Personal Health Assistant - by Current Global and Flipside for Novartis

Maxbot - by Havas Lynx for Teva


Category Sponsors

Dr Richard White, MP PhD, Oxford PharmaGenesis - Communiqué Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243