Innovation in Healthcare Communications

Summary of work

We were asked to produce a stand-out experience at the EADV 2018 congress in Paris for dermatologists, to launch the first atopic dermatitis biologic to treat the cause and not the symptoms. EADV is a hotbed of creativity and innovative thinking. So, our idea needed to stand out from the crowd; it needed to disrupt current thinking; it needed to be something new, something different, something special. The very essence of innovation. What we produced exceeded even our expectations. Our See Below campaign took innovation to a new level.

Judges' comments

See Below is a tremendous campaign, which deserves recognition for its impact and holistic approach to engaging with a congress audience. An integrated comms campaign included adverts at the airport and Paris Metro station serving the congress, plus a ‘4D experiential’ lift. Impressive, creative concepts well executed and conveying key messages in a memorable way. An outstanding winner!