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Innovation in Healthcare Communications

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See Below

by Havas Lynx for Sanofi Genzyme Regeneron

Summary of work

See Below

We were asked to produce a stand-out experience at the EADV 2018 congress in Paris for dermatologists, to launch the first atopic dermatitis biologic to treat the cause and not the symptoms. EADV is a hotbed of creativity and innovative thinking. So, our idea needed to stand out from the crowd; it needed to disrupt current thinking; it needed to be something new, something different, something special. The very essence of innovation. What we produced exceeded even our expectations. Our See Below campaign took innovation to a new level.

Judges' comments

See Below is a tremendous campaign, which deserves recognition for its impact and holistic approach to engaging with a congress audience. An integrated comms campaign included adverts at the airport and Paris Metro station serving the congress, plus a ‘4D experiential’ lift. Impressive, creative concepts well executed and conveying key messages in a memorable way. An outstanding winner!

Highly commended

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Maxbot - by Havas Lynx for Teva

Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253