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Innovation in Healthcare Communications

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by Havas Lynx for Teva

Summary of work

Developing an innovative product is a challenge. For true innovation the status quo genuinely needs to be disrupted, and for the better. Anyone can create something different. True innovation needs to work and it needs to work well. Our chatbot genuinely disrupted. It disrupted congress delegate engagement and it disrupted chatbot development. MaxBot is not just another chatbot; it’s not just another fluffy delegate engagement tool. No. MaxBot is the very definition of innovation, delivering incredible ROI against tough KPIs.

Judges' comments

The Maxbot project is quirky, creative and fun and it is great to see people using different ways to engage at congress and bring some humour and humanity to the pharma world.


See Below - by Havas Lynx for Sanofi Genzyme Regeneron

Highly commended

#24YouHaveThePower - by Burson Cohn & Wolfe for Pfizer


Alia, the Personal Health Assistant - by Current Global and Flipside for Novartis

Maxbot - by Havas Lynx for Teva

Category Sponsors

Catherine Devaney, WE Communications – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243