Finalist
Maxbot
by Havas Lynx for Teva
Summary of work
Developing an innovative product is a challenge. For true innovation the status quo genuinely needs to be disrupted, and for the better. Anyone can create something different. True innovation needs to work and it needs to work well. Our chatbot genuinely disrupted. It disrupted congress delegate engagement and it disrupted chatbot development. MaxBot is not just another chatbot; it’s not just another fluffy delegate engagement tool. No. MaxBot is the very definition of innovation, delivering incredible ROI against tough KPIs.
Judges’ comments
The Maxbot project is quirky, creative and fun and it is great to see people using different ways to engage at congress and bring some humour and humanity to the pharma world.
