by M&F Health for BAPEN & The Malnutrition Task Force
by Four Health for King’s College London
by Pegasus for Network Rail, British Transport Police & the Wider Rail Industry
by akt health communications for EUSA Pharma
by Mearns & Pike for Leica Biosystems
by M&F Health for BAPEN & The Malnutrition Task Force
UK Malnutrition Awareness Week
One in ten people aged over 65 in the UK is malnourished or at risk of malnutrition. Malnutrition in older people is associated with significant health and quality of life impacts as well as being a burden on our health and social care system.
M&F Health, working for the charity BAPEN and the Malnutrition Task Force, created the first ever UK Malnutrition Awareness Week in October 2018, to raise public awareness of this problem. The goals were to help people understand the risk, spot the warning signs, and to understand where to get help and information.
The campaign was designed to tackle the misbalance in media reporting of obesity versus malnutrition, by exposing dangerous myths and misconceptions that persist about weight loss in later life. A bold call to action to ‘let them eat cake’ commanded the media agenda and ensured that important health information was seen by millions of potentially vulnerable older people.
The campaign had proven results with more people than expected visiting BAPEN’s self-screening tool, discovering their risk status and receiving the appropriate advice.
The UK Malnutrition Awareness Week campaign won because it really demonstrated a very strong public health outcome. The messaging was very bold and really stood out and if scaled up it hints at the way that healthcare communications could play a really significant role in the sustainability of adult social care.
Entry deadline | 10th March 2023 |
Extended entry deadline | 17th March 2023 (additional fee applies) |
Judging days | 4th, 5th and 19th May 2023 |
Awards Ceremony | 6th July 2023 |
For sponsorship opportunities:
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Tel: +44 (0)1372 414200
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Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243
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Charlotte Garnade
Email: cgarnade@pmlive.com
Tel: 01372 414253