Finalist
Ishtar Schneider
Summary of work
I fell in love with PR at a young age and that has only grown over time. I was inspired to pursue a career in communications by my aunt and her spirit continues to inspire my work in the health sector each day.
I’ve had a whirlwind experience so far, from an internship at Edelman to returning to the agency nearly eight years later to lead global communications marketing programmes via the London office; I’ve had the opportunity to work on some amazing projects with incredibly talented teams delivering real business results.
It would have been easy to stay in Australia – in an agency and job I absolutely loved. But I wanted to constantly challenge myself to take risks, stay hungry, learn more and deliver the best. That’s who I am as a person and that’s why I love working in PR. I have so much passion for the work we do and I love being involved in driving the industry forward through involvement with organisations like the PRIA, PRCA and HCA. I’m lucky enough to be both a mentor and a mentee and proudly champion ’silent’ issues like mental health to ensure we are future-proofing our teams and businesses and improving our industry together.
Judges’ comments
Ishtar’s passion is very visible and it’s clear that she gives 10/10 for commitment to her work. She’s driven and incredibly admirable for the work she does. She clearly demonstrated that she plays an important role in the industry and really brought her written entry to life.
