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Best Use of Data Visualisation

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From Data to Policy Action: How Pfizer’s CTRL Cancer Partnership is Facilitating Policy Change to Improve Cancer Care in Central and Eastern Europe

by Porter Novelli for Pfizer Biopharmaceuticals Group/Oncology

Summary of work

From Data to Policy Action: How Pfizer’s CTRL Cancer Partnership is Facilitating Policy Change to Improve Cancer Care in Central and Eastern Europe

Despite encouraging advances in science and technology, the cancer burden continues to rise in Central Eastern Europe (CEE). The CTRL Cancer initiative was created for Pfizer Oncology as a platform to engage CEE countries in a dialogue to improve their standards of cancer care.

The initiative has compiled rich data describing cancer care activities, policies and practices in 16 countries. Our challenge was how to get the most value from this data; to present compelling facts to health decision makers and patient organisations, encouraging them to create National Cancer Control Plans (NCCPs).

The solution was to establish a series of CTRL Cancer Country Dashboards to distil information in an easy-to-understand and visual format. These tools allow decision makers, advocates and cancer specialists to navigate easily large sets of published data, identify gaps for policy action and compare data with other CEE countries. Another innovative aspect of the dashboards was their co-creation process whereby country champions and international cancer policy leaders were consulted to review their relevance to countries’ needs.

The dashboards are contributing to significant policy outcomes. Ukrainian partners used them at their National Cancer Policy Forum (2020), visualising Ukraine’s situation for decision makers and comparing it to other countries. The result: Parliament voted to unlock funds for a National Cancer Control Plan in 2021.

Judges' comments

The Pfizer’s CTRL Cancer Partnership emerged as a clear winner in this category. The programme had clear objectives and messages. It was co-created and validated by extensive engagement with clinical policy experts, advocates and patients. A vast amount of data was collected on cancer care across central and Eastern Europe and visualised through a series of interactive dashboards and launched at a regional event that included media outreach. This programme had clear evidence of real public health impact on national cancer care policy. The data visualisation itself looked deceptively simple, but the judging panel agreed this was a testament to how well it was done because the dashboards conveyed a vast amount of complex data in a way that enabled the needs for action to be identified very clearly. Congratulations on an exceptional programme.


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Category Sponsors

Catherine Devaney, WE Communications – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

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