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Best Use of Data Visualisation

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by Bedrock Healthcare Communications for Novartis

Summary of work

Our client, the medical affairs lead for a peri- launch product in ophthalmology, recognised that to convey scientific messages and clinical trial insights quickly and effectively to healthcare professionals (HCPs), her Medical Scientific Liaisons (MSLs) from across the globe had to be confident in explaining complex data from two pivotal clinical trials with intricate study designs. Messaging had to be consistent, the scientific narrative understood, and each country had to be able to tailor the data story to the needs of its local market.

We looked at innovative ways of explaining data that moved away from traditional core slide decks, to enable MSLs to engage effectively with busy HCPs in-clinic. To design a solution that served the local markets well and effectively conveyed insights from the trial data clearly, we worked with members of medical teams globally to outline the potential of data visualisation and developed an iPad-based tool that met all their key challenges.

The tool was named SiGHT and is now in use in over eight countries across the globe. Content has been translated into local languages, bringing data to life on a daily basis by supporting HCP/MSL conversations at the local level.

Judges' comments

SiGHT had a crystal clear message and need, with a good approach for presenting complex data. A strong MSL-HCP engagement project with good testimonials from the users.


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Category Sponsors

Dr Richard White, MP PhD, Oxford PharmaGenesis - Communiqué Judge

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253