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Charitable Campaign of the Year

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Winner

Shooting for the Moon: Securing New Government Funding for Dementia Research

by ENGINE MHP for Alzheimer’s Research UK


Summary of work

Shooting for the Moon: Securing New Government Funding for Dementia Research

Dementia is the leading cause of death in the UK. There are currently no treatments which cure, prevent or even slow down the progression of the disease. Alzheimer’s Research UK wanted to secure a significant increase in UK Government funding towards finding life-changing treatments, calling for 1% of the total annual cost of dementia to be put towards research.

However, dementia was not a priority for a government paralysed by leadership battles and Brexit negotiations. A simple yet effective public affairs campaign, utilising resources on the ground and the charity’s President (former Prime Minister David Cameron) at the top, resulted in a commitment in the Conservative manifesto to deliver a ‘Dementia Moonshot’ of £1.6 billion for research over the next decade to find a cure.

Judges' comments

Shooting for the Moon was a clear winner. It was vibrant, targeted, with a simple but creative proposition. Extremely well executed and with clear impact for patients.


Finalists

Embracing Complexity: Towards New Approaches for Supporting People with Neurodevelopmental Conditions - by JPA Health for Autistica

Stop MS Appeal - by MS Society

I Will Survive Brand Campaign Launch 2019 - by Ovarian Cancer Action

Follow My Lead - by Virgo Health for Roy Castle Lung Cancer Foundation


Category Sponsors

Louise Dunn, Communications Consultant – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

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