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Ageing Differently with HIV

by 90TEN for Gilead UK

Summary of work

The UK HIV community of activists and caregivers that fought so hard for positive change in the past is now warning of a potential decline in health and quality of life for the first generation of people with HIV who are increasingly reaching old age. As a pharma company leading the way in HIV innovation, Gilead wanted to inspire people to think positively about solutions to supporting an ageing HIV population.

Through a series of ‘Future Thinkers’ facilitated workshops, the HIV Age Positively programme united HIV leaders with disruptors from outside the field and helped them think differently about how to solve challenges associated with ageing and build their capacity to innovate. A speaker led conference also brought fresh perspectives from the outside in, and fostered a spirit of inspiration and aspiration, where anything is possible. A community grant programme to elevate fresh thinking and innovative practice at grassroots level was also introduced.

The integrated programme raised the priority of ageing on the HIV agenda and inspired HIV stakeholders to propel the next wave of innovation to improve long-term health outcomes, while cementing Gilead’s reputation as a community partner; ranking first among UK patient groups in the Patient View Corporate Reputation Index for best patient group relationships and services beyond the pill.

Judges' comments

90TEN and Gilead took a creative approach to an old problem and executed very well. Demonstrated that bravery to try something different works.


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Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253