Excellence in Healthcare Partnerships

Summary of work

Crohn’s & Colitis UK, Janssen and Evoke KYNE partnered to develop ’Not Every Disability is Visible,’ a creative campaign to drive positive social change for people living with Crohn’s or Colitis and their right to use accessible toilets by raising awareness of the hidden aspects of the conditions and the discrimination faced when using the facilities. The campaign harnessed the powerful Crohn’s & Colitis UK membership network, defined the campaign call-to-action with real people and highly compelling visuals, and generated a groundswell of noise to mobilise the community and create lasting change.

As a result of this multifaceted campaign and supporting outreach strategies, we achieved nearly 500 million impressions through traditional and social media channels, resulting in more than 53,000+ emails being sent to CEOs of target businesses. As a result, >17,000 outlets of brands including Nando’s, Frankie and Benny’s and JD Wetherspoon changed their accessible toilet signs to one that states: ‘Not Every Disability is Visible’. The collaboration will now continue into a new phase of the campaign in 2020.

Judges' comments

Not Every Disability is Visible is a well written entry that evidenced a strong partnership approach and a focused set of objectives. Nice creative and a clear measurable impact.