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Not Every Disability is Visible

by Evoke KYNE for Crohn’s and Colitis UK and Janssen-Cilag Limited

Summary of work

Crohn’s & Colitis UK, Janssen and Evoke KYNE partnered to develop ’Not Every Disability is Visible,’ a creative campaign to drive positive social change for people living with Crohn’s or Colitis and their right to use accessible toilets by raising awareness of the hidden aspects of the conditions and the discrimination faced when using the facilities. The campaign harnessed the powerful Crohn’s & Colitis UK membership network, defined the campaign call-to-action with real people and highly compelling visuals, and generated a groundswell of noise to mobilise the community and create lasting change.

As a result of this multifaceted campaign and supporting outreach strategies, we achieved nearly 500 million impressions through traditional and social media channels, resulting in more than 53,000+ emails being sent to CEOs of target businesses. As a result, >17,000 outlets of brands including Nando’s, Frankie and Benny’s and JD Wetherspoon changed their accessible toilet signs to one that states: ‘Not Every Disability is Visible’. The collaboration will now continue into a new phase of the campaign in 2020.

Judges' comments

Not Every Disability is Visible is a well written entry that evidenced a strong partnership approach and a focused set of objectives. Nice creative and a clear measurable impact.


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Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
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Tel: +44 (0)1372 414200

General event enquiries:
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Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253