by Mearns & Pike and Electric Putty for Crohn’s & Colitis UK and Takeda
by Lexington Health for Gilead, MSD, AbbVie, Cepheid and Abbott
by 90TEN for Gilead UK
by Evoke KYNE for Crohn’s and Colitis UK and Janssen-Cilag Limited
by Porter Novelli for Pfizer Biopharmaceuticals Group/Oncology
by Lexington Health for Gilead, MSD, AbbVie, Cepheid and Abbott
To support NHS England’s drive to eliminate hepatitis C (HCV) by 2025, the Hepatitis C Coalition embarked on a project to increase the uptake of testing and treatment of HCV in prisons, by raising awareness and building advocates in the justice sector. We worked to get justice sector policymakers and individual prison governors on board through a variety of activities including a high-profile roundtable on HCV in prisons with NHS England attended by key stakeholders to build consensus, and produced an accompanying solutions-focused report; placed opinion pieces in targeted media; produced awareness-raising material for prison keyworkers; we gained the support of the Prison Governors’ Association, attended its annual conference and brought individual governors into the Coalition as members. We also influenced the development of the National Probation Service Health Strategy, advocating for continuity of care for prisoners and a joined-up pathway. We successfully built strong and resilient relationships with representatives from NHSE, PHE, the MoJ, HMPPS and DHSC which has led to closer collaboration on wider aspects of the HCV Elimination Programme. Ultimately, testing and treatment rates in prisons have increased and NHSE considers the prison estate to be one of the biggest successes so far in the Elimination Programme.
There was great support for this entry amongst the judges. It was a comprehensive and well thought through campaign, tackling a very big challenge – increasing testing and treatment of HCV in prisons. It achieved engagement at the highest levels, cutting through to galvanise a wide range of disparate groups. More than that it showed convincing evidence that the needle is starting to shift.
Entry deadline | 10th March 2023 |
Extended entry deadline | 17th March 2023 (additional fee applies) |
Judging days | 4th, 5th and 19th May 2023 |
Awards Ceremony | 6th July 2023 |
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