by Evoke KYNE for Crohn’s and Colitis UK and Janssen-Cilag Limited
by Virgo Health for Fellowes
by akt health communications for Alnylam
by Mearns & Pike for Crohn’s & Colitis UK and Takeda
by Mearns & Pike for Medtronic
by Virgo Health for Fellowes
We have more health education than ever and yet we’re getting sicker. One of the biggest reasons for this? The office. Ergonomic workstation solutions company Fellowes, wanted to raise mass media awareness of this workplace issue and establish itself as an authority on office health. We needed a bold activation that would drive media relations cut-through across Europe and wake people up to the importance of workplace health. We created a shocking life-size work colleague of the future, Emma, based on scientific research into current office working practices. Emma captivated the media and within 24hours Emma became a worldwide cultural phenomenon, a meme and TV star, all driving unprecedented enquiries for Fellowes.
The Emma project was a really excellent and completely original creative campaign. Everything about Emma's design, what she represents, how they could play out the narrative and engage media through the medium of Emma was cleverly considered, and the results speak for themselves.
Annabelle Sandeman, Huntsworth Group – Co-chair Communiqué Awards
Entry deadline | 11 March 2022 |
Extended entry deadline | 18 March 2022 (additional fee applies) |
Judging days | May 2022 |
Awards Ceremony | 7th July 2022 |
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Saoirse Meenaghan
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