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Winner

The World Through Patients’ Eyes: Immersive Role Play Training for Ophthalmologists

by Mearns & Pike for Santen


Summary of work

The World Through Patients’ Eyes: Immersive Role Play Training for Ophthalmologists

Dry eye disease (DED) can have a major impact on patients’ lives, with people making significant compromises to manage their symptoms. Despite the severity of the condition people often struggle to access the right treatments. Ophthalmologists can underappreciate the impact of DED on people’s lives and may delay escalation of treatment with a detrimental effect on patient outcomes and their confidence in the healthcare system.

Our immersive role play education was created to motivate ophthalmologists to think more proactively about the needs of DED patients and build confidence to treat appropriately.

Built around a simulated consultation between a clinician and a patient (played by an actor), the role play was constructed based on real patient insights to highlight their needs and expectations and offer clinicians practical tips to address these.

This innovative training format, which allows the audience to step into a real-life scenario, led to a change in behaviour for attendees – who have modified the way they communicate with patients, how they try to understand their needs and concerns and how they approach decisions around treatment.

Judges' comments

The World Through Patients’ Eyes event resonated very strongly with the attending ophthalmologists.  Addressing high unmet need with very clear learning objectives, the educational content was delivered in an extremely accessible and compelling way.  Demonstrating great communication tactics and excellent follow up, this was an excellent example of a highly dynamic programme.


Finalists

Masterclass | NVAF-related Stroke Prevention in the UK: A Practical Perspective - by Lucid Group for Bristol-Myers Squibb / Pfizer Alliance

Retinal Pioneers Summit 2019 - by Porterhouse Medical Group for Bayer UK

Visualise Educational Meeting - by Rock Unlimited for Novartis

Getting Vitamin D Right from the Start - by Solaris Health for Thornton & Ross


Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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