by Mearns & Pike for Santen
by Lucid Group for Bristol-Myers Squibb / Pfizer Alliance
by Porterhouse Medical Group for Bayer UK
by Rock Unlimited for Novartis
by Solaris Health for Thornton & Ross
by Lucid Group for Bristol-Myers Squibb / Pfizer Alliance
Improving UK performance for atrial fibrillation (AF) and stroke prevention represents a significant opportunity to reduce healthcare costs and save lives, aligned with the NHS Long Term Plan.
Masterclass is a future-focused educational programme, designed to inspire HCPs to take action to improve services in their locality and drive enhanced performance in three key areas aligned with NHS priorities: detect (screen more individuals for AF); protect (ensure diagnosed patients are offered anticoagulation); and perfect (deliver best clinical practice in anticoagulation care).
The programme was funded by the Bristol-Myers Squibb / Pfizer Alliance and was delivered in partnership with Lucid Group.
Content was guided by a multidisciplinary, UK-wide, expert faculty, and developed from a deep understanding of the practical challenges and barriers HCPs face with looking to make an improvement in anticoagulation care in each of these areas. Recognising a need to go beyond traditional education on clinical evidence, the programme delivered practical tools, resources and training. This included workshops on achievable steps to change and practical demonstrations, eg screening device displays.
As a result of Masterclass, delegates report changing the way they approach AF, now citing, for example, “identifying patients [with AF] who would otherwise have slipped through the net”.
This was a strong and robust programme, backed by very active follow-up and continued education. This resulted in a practice-changing experience for attendees in addition to a successful cascade of education to a broader range of HCPs.
Catherine Devaney, WE Communications – Communiqué Awards Judge
Entry deadline | 11 March 2022 |
Extended entry deadline | 18 March 2022 (additional fee applies) |
Judging days | May 2022 |
Awards Ceremony | 7th July 2022 |
For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200
General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243
Entry and dinner booking enquiries:
Saoirse Meenaghan
Email: smeenaghan@pmlive.com
Tel: 01372 414253