by Mearns & Pike and Electric Putty for Crohn’s & Colitis UK and Takeda
by M&F Health for BAPEN and The Malnutrition Task Force
by dna Communications for AMGEN Europe GmbH
by Pegasus for Thornton & Ross
by Virgo Health for Roy Castle Lung Cancer Foundation
by Pegasus for Thornton & Ross
Simple Stepsis a disease awareness campaign launched by Thornton & Ross’ Flexitol brand in November 2018, in partnership with Diabetes.co.uk, to help support people with diabetes follow a simple, daily routine to manage the condition of their feet and prevent foot health complications that can arise as a result of diabetes.
We surveyed 1,000 people with diabetes to gather insights, which revealed that many were unaware of the need to follow a simple, daily routine. One in three respondents were unaware of the risks of developing diabetes-related foot complications, and only one in five confirmed they check their foot condition daily.1We therefore identified ’education’ and ’persuasion’ as key interventions required to change their behaviour.
Simple Steps provides a range of resources, which help people with diabetes take control of their foot health, including:
1Results from an attitudinal survey of 1,000 people with diabetes, May 2018. Conducted by 3GEM Research & Insights alongside Thornton & Ross.
Pegasus and Thornton & Ross delivered a programme which showed how the effective use of insight amongst a clearly defined target audience, and clear benchmarking, could lead to a demonstrable shift in behaviour. The judges were impressed by its simplicity and clarity in execution.
Entry deadline | 10th March 2023 |
Extended entry deadline | 17th March 2023 (additional fee applies) |
Judging days | 4th, 5th and 19th May 2023 |
Awards Ceremony | 6th July 2023 |
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Tel: +44 (0)1372 414243
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Charlotte Garnade
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Tel: 01372 414253