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Academy for Science and Continuing Medical Education in Diabetes (ASCEND)

by International Medical Press (a part of Nucleus Global) for Novo Nordisk [unrestricted grant provider]

Summary of work

Academy for Science and Continuing Medical Education in Diabetes (ASCEND)

ASCEND is a global, multichannel educational programme to support PCPs and their patients with type 2 diabetes in achieving glycaemic management goals. ASCEND is an independent CME-accredited programme supported by an educational grant from Novo Nordisk, which has no input into content or faculty selection.

An International Steering Committee and ~120 national educators supported curriculum development with the Behaviour Change Unit at UCL and a clinical psychologist from UCH, London. The programme was rolled out in Algeria, China, India, Indonesia, Malaysia, Mexico, Pakistan, Peru and Saudi Arabia, in partnership with national medical societies and accrediting organisations. The blended curriculum consisted of 1.5-day live events (including small group working and case study–based learning) and ten hours of e-learning.

3,200 PCPs have participated in live events, from which gains in knowledge/confidence averaged 22% and almost 29,000 CME credits were awarded. Over 32,000 hours of e-learning were also completed, with knowledge/confidence gains of 25%. Learners gave very positive feedback on clinical relevance, lack of bias and effective learning formats.

Most importantly, learners committed to change their behaviour. As evaluated by follow-up after six to12 months, most respondents had changed their clinical practice, with significant improvements in their patients’ glycaemic control.

Judges' comments

“This programme is a worthy winner and an outstanding entry reflected by the high scores from all the judges. A fully-rounded initiative, we agreed it was the perfect entry for this category. Driven by robust needs assessment, programme design, which included a pilot, and expert partnership, this programme of multichannel learning activities reached 3,200 HCPs across 9 countries. Importantly, the programme aimed to enable clinical behavioural change and supported its participants over the long term to achieve this. The recognition of the programme by EACCME of its high quality and effectiveness is further credence to its high standards.  It was also clear to us that a strong client/agency partnership had been formed to enable such a successful and sustained programme.”

Highly commended

Visualise Medical Education Programme - by Rock Unlimited for Novartis


Category Sponsors

Dr Richard White, MP PhD, Oxford PharmaGenesis - Communiqué Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243