The 90TEN Award for Excellence in Corporate Communications - Internal Stakeholders

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Finalist

One Location, One Sanofi

by Sanofi

Summary of work

In 2019, Sanofi opened a new UK headquarters, consolidating three offices into one location. More than just a physical move, it represented an opportunity to shift organisational mindset and drive new ways of working. At the heart of the new office inception was a commitment to establishing a collaborative working environment, to encourage more opportunities for cross-connectivity. An integrated change management approach and communications strategy was integral to the success and vital to help employees recognise the positive opportunities the relocation could present.

The One Location communications campaign sought to support the new business direction by taking a collaborative approach to internal engagement, ensuring employees felt listened to and supported by communicating the right information, at the right time, through the right channel and empowering colleagues throughout the process with tools and information.

Through the gradual introduction of new working practices, providing support and empowering colleagues to use digital tools in way which suited them within their teams, One Location drove the adoption of more digital and agile ways of working within the company. The communications around the move led the awareness and acceptance of activity-based working, which has led to greater connectivity, collaboration and creativity within Sanofi UK.

Judges’ comments

One Location, One Sanofi was a very effective programme, as evidenced by the staff retention figure. They had a good strategy, encouraging agile communications behaviour prior to the move, which was a clever, well-executed approach.