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The Porterhouse Medical Award for Innovation in Scientific Communications

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INSPIRIS RESILIA Aortic ValveTM Mind Racing

by Syneos Health Communications for Edwards Lifesciences

Summary of work

Edwards Lifesciences were looking for an engaging and interactive congress tactic. The primary task was to improve the knowledge of INSPIRIS RESILIA aortic valveTM, and find an innovative way to draw attention to this equally innovative heart valve and product features. A single-player, Edwards-branded, interactive experience was created, themed around a cycle race for EACTS 2018. Using Mynd Play, which utilises electroencephalography technology, delegates were invited to take part in a race and to ‘come and test the power of their mind’. This original tactic is founded on technology that has been around for decades. By amalgamating old with new, a revolutionary digital experience was born. This similarly imitates the evolution behind the product itself. INSPIRIS RESILIA aortic valveTMis built on the foundation of PERIMOUNT, a trusted valve platform for more than 30 years. We further developed an existing campaign visual by filming a cycle race. We created a setting that put surgeons into the cycling environment to experience the metaphor. The more resilient the mind, the closer they got to a coveted place on our leader board. And the more they were able to reflect the resilience of INSPIRIS RESILIA aortic valveTM.

Judges' comments

The judges felt that this was an innovative programme with the aim of increasing footfall onto the booth and that the use of EEG was new to this sector. The lessons learned were clear with good operational purpose.


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INSPIRIS RESILIA Aortic ValveTM Mind Racing - by Syneos Health Communications for Edwards Lifesciences

Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

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