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The Say Communications Award for Excellence in Communication Through Creative Execution

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Finalist

Emma, Work Colleague of the Future

by Virgo Health for Fellowes


Summary of work

We have more health education than ever and yet we’re getting sicker. One of the biggest

reasons for this? The office. Ergonomic workstation solutions company Fellowes, wanted to raise mass media awareness of this workplace issue and become an authority on office health. People know that desk jobs are bad for our health, but like smoking, knowing isn’t enough to change bad habits. To make meaningful impact, we needed a creative activation that would shock people to action. Say hello to Emma. Our work colleague of the future. She’s a life-size model of our future poor health, based on scientific research into current office working practices. Within 24 hours Emma became a worldwide cultural phenomenon, a meme and TV star, all driving unprecedented enquiries for Fellowes.

Judges' comments

Emma captured the attention of the judges in a really joyful way. An incredibly fascinating piece of work that delivered the message in a clever and innovative way.


Winner


Finalists

A Unique Bond - by Burson Cohn Wolfe for Boehringer Ingelheim

Stories That Never Stand Still - by Edelman for Takeda

Let’s Talk More - by Havas Just:: for Campaign To End Loneliness

Emma, Work Colleague of the Future - by Virgo Health for Fellowes


Category Sponsors

Andrew Binns, Marketing Strategy Consultant – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

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