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The Say Communications Award for Excellence in Communication Through Creative Execution

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Finalist

Let’s Talk More

by Havas Just:: for Campaign To End Loneliness


Summary of work

Every year, Havas Just:: adopts a cause with a link to health, through our CSR initiative, A Just:: Cause. In 2018/9 we selected Campaign to End Loneliness from 12 applications. We chose loneliness as it is a growing issue in the UK and because the link to many underlying health conditions is significant but poorly understood.

Loneliness and isolation are on the rise, with nine million lonely people in the UK. Four million are older people, many of whom lack the friendship and support we all need. In today’s society, too many of us are hooked on screens and devices. This means the simple things we could be doing to tackle loneliness, such as smiling at someone or saying ‘hello’, are not happening. We wanted to communicate a call-to-action and create a reminder of how important these simple moments of connection can be.

On behalf of our client, we created the Let’s Talk More shortfilm and campaign. Fronted by the popular comedian Andy Parsons, the film – set up as a stunt in a shopping centre – broke down the barriers to conversations through shared laughter and storytelling.

Judges' comments

Let’s Talk More is a really clever campaign that clearly created real conversations to drive home the important messaging behind the idea.


Winner


Finalists

A Unique Bond - by Burson Cohn Wolfe for Boehringer Ingelheim

Stories That Never Stand Still - by Edelman for Takeda

Let’s Talk More - by Havas Just:: for Campaign To End Loneliness

Emma, Work Colleague of the Future - by Virgo Health for Fellowes


Category Sponsors

Debbie Tuesley - Communiqué Awards Director

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243