Finalist
Let’s Talk More
Summary of work
Every year, Havas Just:: adopts a cause with a link to health, through our CSR initiative, A Just:: Cause. In 2018/9 we selected Campaign to End Loneliness from 12 applications. We chose loneliness as it is a growing issue in the UK and because the link to many underlying health conditions is significant but poorly understood.
Loneliness and isolation are on the rise, with nine million lonely people in the UK. Four million are older people, many of whom lack the friendship and support we all need. In today’s society, too many of us are hooked on screens and devices. This means the simple things we could be doing to tackle loneliness, such as smiling at someone or saying ‘hello’, are not happening. We wanted to communicate a call-to-action and create a reminder of how important these simple moments of connection can be.
On behalf of our client, we created the Let’s Talk More shortfilm and campaign. Fronted by the popular comedian Andy Parsons, the film – set up as a stunt in a shopping centre – broke down the barriers to conversations through shared laughter and storytelling.
Judges’ comments
Let’s Talk More is a really clever campaign that clearly created real conversations to drive home the important messaging behind the idea.
