The Say Communications Award for Excellence in Communication Through Creative Execution

Summary of work

Often misunderstood and labelled ‘troublemakers’ from an early age. For ADHD teens and their parents, it’s an uncertain time. There are many ADHD resources online, but mostly for parents of young children who have just been diagnosed, or older people living with ADHD – there are limited resources to inspire 12-17 year olds finding their way in the world with a neural-diverse, ADHD brain or resources to support the parents & teachers who are trying to navigate growing up with an ADHD teen. Stories that Never Stand Still aims to connect ADHD relevant audiences to share a positive view of ADHD.

We created ‘Stories That Never Stand Still’ – a free, not-for-profit, storybook, full of real stigma-smashing stories about ADHD as a celebration of what the brilliant ADHD mind can do. It’s the only book out there which is:

• Created BY people living with ADHD
• ABOUT living with ADHD
• Designed to be interesting and compelling FOR people with ADHD.

The cover-to-cover inspiration helped teens to see how ADHD could be their strength rather than their downfall…and that their lives could be as extraordinary as anybody else’s. Brought to life by artists and illustrators with ADHD too. It’s funny, informative and true. Literally, cover-to-cover inspiration for ADHD teens.

Judges' comments

Taking pharma centric content and turning it into patient centric content is a challenge not many campaigns succeed in. Edelman and Takeda smashed it out of the park with a lovely piece of work that engaged both the people living with the condition, but educated their social circle too.