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The Say Communications Award for Excellence in Communication Through Creative Execution

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Stories That Never Stand Still

by Edelman for Takeda

Summary of work

Often misunderstood and labelled ‘troublemakers’ from an early age. For ADHD teens and their parents, it’s an uncertain time. There are many ADHD resources online, but mostly for parents of young children who have just been diagnosed, or older people living with ADHD – there are limited resources to inspire 12-17 year olds finding their way in the world with a neural-diverse, ADHD brain or resources to support the parents & teachers who are trying to navigate growing up with an ADHD teen. Stories that Never Stand Still aims to connect ADHD relevant audiences to share a positive view of ADHD.

We created ‘Stories That Never Stand Still’ – a free, not-for-profit, storybook, full of real stigma-smashing stories about ADHD as a celebration of what the brilliant ADHD mind can do. It’s the only book out there which is:

  • Created BY people living with ADHD
  • ABOUT living with ADHD
  • Designed to be interesting and compelling FOR people with ADHD.

The cover-to-cover inspiration helped teens to see how ADHD could be their strength rather than their downfall…and that their lives could be as extraordinary as anybody else’s. Brought to life by artists and illustrators with ADHD too. It’s funny, informative and true. Literally, cover-to-cover inspiration for ADHD teens.

Judges' comments

Taking pharma centric content and turning it into patient centric content is a challenge not many campaigns succeed in. Edelman and Takeda smashed it out of the park with a lovely piece of work that engaged both the people living with the condition, but educated their social circle too.



A Unique Bond - by Burson Cohn Wolfe for Boehringer Ingelheim

Stories That Never Stand Still - by Edelman for Takeda

Let’s Talk More - by Havas Just:: for Campaign To End Loneliness

Emma, Work Colleague of the Future - by Virgo Health for Fellowes

Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253