Finalist

WE Communications

Summary of work

In 2020, the WE UK Healthcare team has continued to make its mark on the health sector, with a mix of tech heritage, healthcare expertise and creative energy.
We have consistently delivered successful, impactful campaigns for our clients, telling human stories that move people to positive action.
Like many agencies, we held our breath when the pandemic hit. But we quickly recovered, putting our people first, winning business and regaining momentum to deliver double-digit revenue growth.
Central to the success of the year was the launch of a Scientific Engagement offer, meaning that we now offer the full spectrum of healthcare communications consultancy to our clients.
WE enter the new reality with a fierce loyalty to our amazing, resilient and smart team. Our people are dedicated to finding creative ways to deliver for our clients and ultimately, move people to positive action. Our belief in the power of leaning into your purpose in troubled times redoubled. In 2020 we became a purpose-led healthcare team with Moving Science at its heart.

To date, the program has successfully generated and leveraged data through newly established channels and partnerships with engaged stakeholders. The program has already successfully influenced clinical practice and policy at global, country and clinic levels via novel insights and targeted, patient-focused solutions. Adherence is gaining the attention it has long needed, and real-world outcomes will improve as a result.

Judges’ comments

WE Communications have a really good story to tell and they were engaging, putting together a polished presentation. They made the smart move of investing in scientific engagement early on and it is strategically great that they are doing this so soon. Overall, clear positioning, clear business progression and clear growth. A coherent and comprehensive approach. Impressive!