The Publicis Health Award for Young Achiever in Healthcare Communications

Sponsored by

Winner

Isabel Gibson

W2O

Summary of work

Isabel is an ordinary young person who wants to show that she can achieve extraordinary things.

The start to her career has been exceptional. She co-founded a med-ed agency, ISO.health, with two partners, and worked over four years to build a >£6m company with 40 staff, before combining forces with W2O, the largest US healthcare communications agency.

During this time, she has been responsible for >40% of the company’s revenue, and for building its medical affairs offering: creating new products and programmes to support exceptional medical education, focusing particularly on the time between Phase III trial read-out and launch in oncology.

Several pharma companies have classed her work ‘gold standard’, which has led to them winning prizes, and has fundamentally resulted in improved awareness of, access to and support of patients with cancer. She has worked on multiple blockbuster drugs, designing and implementing industry-leading programmes that have changed patients’ lives worldwide.

Judges’ comments

What a fantastic quality of candidates this year.

The winner of this category is exactly what we want people in our industry to aspire to be. Isabel demonstrated a whole host of achievements from a personal, team and professional perspective and all before the age of 30. She has already set up and sold her own agency!

We were particularly impressed by Isabel’s clear philosophy for success – bringing together science and relationships, and a fearless approach, which she demonstrated not just by her own actions, but also instils across her teams, meaning they act as one.

Highly Commended

Rebecca Tait

Highly Commended

James Bannister

Finalist

Tabitha Grindrod

Finalist

Ben Dory

Finalist

Anna Reilly