Summary of work
To date, the program has successfully generated and leveraged data through newly established channels and partnerships with engaged stakeholders. The program has already successfully influenced clinical practice and policy at global, country and clinic levels via novel insights and targeted, patient-focused solutions. Adherence is gaining the attention it has long needed, and real-world outcomes will improve as a result.
Judges’ comments
The need for this campaign was very clear and Mitigating the Impact of Brexit on Kidney patients was a very well-constructed campaign that achieved real policy change for a difficult issue to campaign on. Kidney Care UK were spot on with a simple yet clear strategy, sharp goals and good implementation and it absolutely delivered. A great result for a small team and we loved the patient activation and partnerships approach.
