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RE-IGNITE Management of Metastatic Colorectal Cancer Across the Globe

by Langland for Merck

Summary of work

New  metastatic colorectal cancer (mCRC) cases reached 1.85 million/year worldwide with 880,000 deaths. Despite clear benefits of anti-EGFRs in mCRC management, real-world data suggest that clinical recommendations are not consistently followed due to lack of confidence in implementing guidelines and identifying patients suitable for targeted therapy. The pandemic created additional pressures to optimal management of mCRC with clinic time and resources being redirect away from cancer care and towards COVID-19. Maintaining engagement and education of healthcare professionals around the world had never been more important to minimise the impact of the pandemic on patients with mCRC.

RE-IGNITE is a long-term programme designed to accelerate care in mCRC globally ensuring patients receive the most effective treatment possible. Responding swiftly to the challenges of COVID-19, RE-IGNITE embraced virtual approaches connecting healthcare professionals across the world leveraging best-practice principles of remote education before they had become best-practice, maximising both attendance and engagement. RE-IGNITE reached >11.5k delegates from 40+ countries. Over 70% believed that targeted agents had become the backbone of treatment in mCRC with 93% intending to advance their clinical practice following the event. RE-IGNITE is ongoing, driving country-specific conversation supporting optimal integration of therapy according to local clinical need and healthcare dynamics.

Judges' comments

This well-written entry impressed the judges with how strongly they used metrics and the clarity on what they aimed to achieve. RE-IGNITE had good reach, with particularly effective engagement in China. It showed that an entry does not have to be complex to be successful! It was robust with a well-executed plan.

Winner Communicating Research, Advancing Equality for All Working in MS - by Oxford PharmaGenesis for Oxford Health Policy Forum

Category Sponsors

Annabelle Sandeman, Huntsworth Group – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253