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Excellence in Media Relations
Sponsored by
- Full Results
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Winner
A Breakthrough in Bowel Cancer
by OPEN Health Communications for Pierre Fabre
Highly commended
Against the Odds – Keeping Positive Medtech Stories Visible During the COVID-19 Crisis
by Mearns & Pike for Medtronic
Finalists
Disrupting the Pharma Industry: Introducing the world’s first AI-designed drug
by Edelman for Exscientia
The NHS’ Hidden Heroes
by Hanover Communications for NHS Property Services
Advantage Hers - Empowering Women with Chronic Inflammatory Diseases
by Ruder Finn for UCB Biopharma
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Winner
A Breakthrough in Bowel Cancer
by OPEN Health Communications for Pierre Fabre
Summary of work
A Breakthrough in Bowel Cancer
In November last year, a newsworthy opportunity presented itself for Pierre Fabre in colorectal cancer.
However, the UK was plunged into a second national lockdown at the time. Spiralling COVID-19 cases dominated news agendas. Additionally, the science behind Pierre Fabre’s newly reimbursed drug is complex for journalists to understand and its impact for suitable patients difficult to convey. There were multiple barriers to coverage!
To overcome them, OPEN Health embarked on a strategy to quickly pique journalist interest amidst the pandemic. Through their intricate media knowledge and an outreach approach as targeted as the treatment itself, the story took on its own momentum consistently delivering top tier national broadcast and print coverage.
Judges' comments
We all know how tricky it was to get drug coverage in 2020 that wasn’t related to COVID, so the results for a Breakthrough in Bowel Cancer were even more impressive, especially given the budget. This, in the judges’ opinion, was simply the best media effort seen this year and OPEN and Pierre Fabre should be tremendously proud of their work.
Highly commended
Against the Odds – Keeping Positive Medtech Stories Visible During the COVID-19 Crisis - by Mearns & Pike for Medtronic
Finalists
Disrupting the Pharma Industry: Introducing the world’s first AI-designed drug - by Edelman for Exscientia
The NHS’ Hidden Heroes - by Hanover Communications for NHS Property Services
Advantage Hers - Empowering Women with Chronic Inflammatory Diseases - by Ruder Finn for UCB Biopharma
Category Sponsors
Key dates
| Entry deadline | 10th March 2023 |
| Extended entry deadline | 17th March 2023 (additional fee applies) |
| Judging days | 4th, 5th and 19th May 2023 |
| Awards Ceremony | 6th July 2023 |
Contact information:
For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200
General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243
Entry and dinner booking enquiries:
Charlotte Garnade
Email: cgarnade@pmlive.com
Tel: 01372 414253
