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IBD Empower: An innovative education programme for nurses by nurses

by Takeda UK Ltd supported by FCB Health Hampshire, Flipside and Immaculate

Summary of work

IBD Empower: An innovative education programme for nurses by nurses

From funding cuts and staffing crises to the devastating impact of COVID-19, pressure on NHS nurses is well documented and has resulted in a lack of access to ongoing training and development.
We embarked on a deep discovery phase to understand the challenges faced by CNS (Clinical Nurse Specialists) specialising in Inflammatory Bowel Disease (IBD) to deliver a specific solution.
IBD Empower is a first-of-its-kind programme taking a blended, flexible approach to deliver clinical education. The programme is supported by a steering committee of leading IBD CNS and Consultant Nurses who have helped develop quality, peer-reviewed content to support the professional growth of the IBD nursing community and ultimately improve patient care.
This is delivered in three ways:
1. Live training sessions
2. An e-learning portal
3. Lumi, the innovative chatbot
By working across three delivery channels, we offer options to address nurses’ needs and challenges in accessing education. There is no one-size-fits all approach to healthcare or to learning, and our strategy reflects that. From quizzes, high quality content, gamification, and case studies, to Q&As with experts, the comprehensive programme is easy to digest without being lightweight in content.
The programme has engaged 150% of its target nurses.

Judges' comments

IBD Empower was well planned and implemented, being created by nurses for nurses. It was an extremely strong entry with SMART objectives and strong insights. The use of the avatar was a great idea and stood out as innovative. The judges were impressed by its longevity and the demonstration of effectiveness with mature data. A strong winner!


Category Sponsors

Andrew Binns, Marketing Strategy Consultant – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253