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Healthcare Communications Leader

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Winner

Claire Eldridge

Aurora


Summary of work

Claire Eldridge

Claire's leadership qualities can be summarised as decisiveness, authenticity and nuturing. When these qualities come together in one person, that is a mark of a good leader.
A great leader stays true to these qualities during a crisis. Claire had the belief and fortitude to continue with ambitious plans for the agency she loves and owns – plans that could so easily have been put on hold due to the pandemic. It takes a great leader to create a consultancy group (This is Avalon Group), including the launch of a new consultancy (Atlas), during a period of unparalleled uncertainties. She began the year as CEO and acting MD of Aurora and ended the year as CEO of a group of three agencies each being led by a highly effective management team.
With the pandemic changing working norms, Claire championed staff happiness and financial security while keeping everyone motivated and supported. She continued investment in staff development across all levels of the organisation.
Somehow, she also found time to participate in industry-wide initiatives and groups, while also keeping Aurora at the thought-leading front of the industry by producing communication initiatives to would challenge the industry’s thinking and improve outcomes for patients.

Judges' comments

Claire is a true leader, who has shown huge breadth in terms of her professional and personal achievements. After successfully running Aurora for 15 years, Claire has undertaken a restructure of the organisation that was aligned to client needs, truly differentiating the company. Her approach is not only authentic but also passionate – her dedication to her team and business is truly remarkable, making her more than worthy of winning this award.


Highly commended

Jenny Ousbey - OVID Health


Category Sponsors

Dr Richard White, MP PhD, Oxford PharmaGenesis - Communiqué Judge

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

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