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Finalist

LADBible Haemophilia

by Hanover Communications for Roche


Summary of work

Haemophilia is a rare bleeding disorder surrounded by many misconceptions. Our campaign aimed to tackle this head-on using young haemophiliacs to tell their stories about the condition through creative content, harnessing the power of a highly engaged community on LadBible’s channels.

The social media-led campaign was delivered in November 2021 in partnership with LADbible, Roche and The Haemophilia Society and aimed to drive awareness amongst 18–30-year-olds in the UK.

Not only did this campaign smash expectations, driving over 9 million views and a highly engaged LadBible audience as one of the most watched brand videos in that month, but the work also continues to break down misconceptions and champion those living with the condition in a relatable way. This has been a crucial mission for Roche, to ensure that it is a true and trusted partner to the Haemophilia community, as well as making the all-important noise to the wider public.

Judges' comments

The project from Hanover and Roche had impressive statistics backed up by a creative brief. It demonstrated a different, creative approach to a problem, plus the LaADbible partner was an inspired choice, demonstrating a good choice of channel. The video was entertaining, with good content and good casting.


Winner

The Big Sneeze - by Real Chemistry for AstraZeneca


Finalists

HAIMATUS 2021 Creative - by Ashfield MedComms for Janssen LatAm

The Smear Word - by Ashfield MedComms for Roche

Time Keeper: The First Clock That Bends Time When You Feed It With An Open Mind - by Edelman for Janssen Pharmaceutica NV

LADBible Haemophilia - by Hanover Communications for Roche


Category Sponsors

Andrew Binns, Marketing Strategy Consultant – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Email: smeenaghan@pmlive.com
Tel: 01372 414253