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Excellence in Communications - Payers/Policy Makers

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Finalist

IBD: 500,000 Reasons Why

by Lexington for Takeda


Summary of work

An estimated 500,000 people are living with inflammatory bowel disease (IBD) in the UK with prevalence of the disease expected to grow by over 10% by 2025. There are roughly 770 patients per parliamentary constituency. However, unwarranted variation in patient care remains a long-standing unresolved issue, with patients facing delays across the care pathway. This can significantly impact the health of the patient and can also prove costly for the NHS. There are national quality frameworks such as the IBD Standards, designed to address unwarranted variation, but these frameworks have not been implemented consistently across the country.

Before starting our campaign, IBD in the UK was under-prioritised and the needs of these half million patients were not seen as high priority by policymakers in England. Our task was to increase awareness to drive change in the system via policymaker engagement, who have the power to effect tangible change. We executed a creative, strategic and evidence-led campaign, which met all objectives and KPIs and drove awareness and advocacy around the need for better standards of care for people living with IBD. The project culminated in the launch of a pilot project with the East Midlands ASHN.

Judges' comments

This entry from Takeda and Lexington had good tactics and the survey has shown excellent data. There was strong parliamentary engagement, which was impressive. It is quite early in the lifecycle and judges look forward to seeing it develop.


Winner

Delivering Better Oral Health for the Nation - by Lexington for Wrigley Oral Healthcare Programme


Highly commended

Unlocking Hidden Healthcare Capacity: Delivering a National Self Care Strategy - by Evoke Incisive Health for PAGB, the consumer healthcare association


Finalists

IBD: 500,000 Reasons Why - by Lexington for Takeda

Improving Asthma Control for a Reduced Carbon Footprint - by MHP Mischief and Edelman for AstraZeneca

The Eyes Have It - by OVID Health for Roche


Category Sponsors

Debbie Tuesley - Communiqué Awards Director

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Email: smeenaghan@pmlive.com
Tel: 01372 414253