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Finalist

Help, Not Hugs: Merck Creates a Caring Culture for Employees

by Ketchum for Merck KGaA, Darmstadt, Germany


Summary of work

The International Alliance of Carer Organization estimates there are 259 million unpaid carers globally. These individuals support people with long-term illnesses, physical disabilities, or cognitive/mental conditions for no pay. They don’t get the help – economic, health, psychological, or social — that they urgently need.

So, who cares for the carers? Especially those who are also employed? Almost half (43%) of carers aged 18-64 also work. And during COVID-19 they toiled an astounding 24.2 hours weekly on caring in addition to work duties.

Having just launched the Embracing Carers® Carer Well-Being Index, in 2021, Merck KGaA, Darmstadt, Germany had a deeper understanding of the challenges unpaid carers face. We had achieved enormous success with our Index globally. Although we have many policies and resources for employees, we knew we needed to do more internally to increase understanding and support our own who are carers.

With Ketchum’s support, we decided to pull out all the stops and leverage all internal (and some external) communications channels in a ’Help, Not Hugs’ carer training and education campaign. Through the training programme and broadcasting the availability of new and improved policies, we drove Merck employees toward a better appreciation of the carers in our midst.

Judges' comments

The judges really liked how the Help, Not Hugs entry recognised the need to educate employees, not only on the policies available to them, but also on the need to treat colleagues with kindness. A great campaign name, excellent use of external positioning to reach employees and good use of senior leads.


Winner

The World of Knowledge Race - by Makara Health and Actando for Allergan Aesthetics, an AbbVie company


Finalists

Igniting Astellas’ Biggest Culture Change: Global Patient Centricity Month - by 90TEN for Astellas

Help, Not Hugs: Merck Creates a Caring Culture for Employees - by Ketchum for Merck KGaA, Darmstadt, Germany

Rise & Shine Together for Patients with Major Depressive Disorder - by Langland and IQVIA Medical and Patient Communications for Janssen EMEA

It's Personal - by Open Health for AstraZeneca


Category Sponsors

Debbie Tuesley - Communiqué Awards Director

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Email: smeenaghan@pmlive.com
Tel: 01372 414253