Winner
LaunchPad - Designed with You, for You
Summary of work
The journey to medical launch readiness is key for success but complex to achieve, requiring coordinating and aligning different activities and materials.
We partnered with BMS Global Medical Affairs (GMA) to drive ‘glocal’ medical excellence for a launch product.
A comprehensive launch planning tool, LaunchPad’s strapline – ‘Designed with you, for you’ – depicts the platform’s rationale, design and implementation approach.
Through close collaboration, we understood country medical teams’ needs, benchmarking current medical launch readiness against best practice.
Intense insight gathering and gap analysis highlighted the need for clear guidance to navigate the medical readiness journey, a repository of assets and training tailored to affiliate needs, and a platform for cross-country insight and best practice fertilisation to close critical gaps.
Open dialogue at all levels throughout the three-month insight and development phase let local teams contribute to LaunchPad’s design. Site functionality and ongoing engagement activities foster collaboration and ownership. BMS teams can easily use and update LaunchPad. Usage, feedback and launch learnings allow continued enhancement.
Since its December 2020 lift-off, LaunchPad has had ~19,000 visits, with ~27,000 documents downloaded/opened. LaunchPad is such a triumph that three other brands have built launchpads and GMA won an internal innovation award for the concept.
Judges’ comments
IQVIA and BMS’ entry was robust, clearly researched, designed and executed multichannel and cross-functional program. It could genuinely shift industry, is inclusive and transformational. Well-constructed and well-considered. An incredibly strong entry and worthy winner!
