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Excellence in Medical Affairs – Transformation

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Congresses in Context: Enhancing Clinical Conversations by Transforming Medical Training

by Costello Medical for AstraZeneca

Summary of work

‘Congresses in Context’ is an AstraZeneca programme designed to transform breast cancer medical training by capturing real-world, external insights to support medical teams in contextualising their work within the broader breast cancer treatment paradigm.

Breast cancer is the most common cancer worldwide, with an extraordinary quantity of new clinical data released annually. AstraZeneca field medical teams must be prepared to discuss not only the company’s data, but must also understand a fast-evolving treatment landscape and implications for patients and HCPs.

Congresses in Context brings global perspectives from external, multidisciplinary clinical experts on key topics that impact their patients now and in the future. In a bold and innovative move, through three unscripted live webinars and a series of 1:1 video interviews, our expert panel shared their personal views and anecdotes in a relaxed environment, representative of their daily clinical practice. While traditional trainings rely on extensive data-heavy slide decks, our carefully selected panel conveyed their messages through natural conversation alone. ’This will help me to anticipate and more readily understand what insights I may hear from my own external experts’, wrote one live viewer, and over 90% of live viewers across 59 countries consistently rated the programme as highly useful.

Judges' comments

This brave, well-written entry from Costello Medical and AstraZeneca impressed the judges with their expertly driven approach. It was good value for the money invested and was innovative. The judges thought was “very cool”.


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Category Sponsors

Catherine Devaney, WE Communications – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253