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Innovation in Scientific Communications

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Finalist

Plain Language Scientific Communication Platform

by Costello Medical for Ipsen


Summary of work

Scientific communication platforms (SCPs) are used in medical communications as a basis for strategy and alignment. Traditionally, SCPs and their associated materials have been developed only with healthcare professionals and researchers in mind. However, the importance of patient representation in medical communications is increasingly being recognised, which in turn requires materials that are informative and relevant to this group. Accordingly, Ipsen have committed to publishing a plain language summary alongside every publication reporting human data by July 2022.

In what we believe to be a novel approach to support the development of patient-centric materials, Ipsen and Costello Medical created a comprehensive plain language version of the existing SCP for fibrodysplasia ossificans progressiva (FOP). An infographic SCP was also created. As per a traditional SCP, all information included in these enhanced materials was evidence-based and accurate.

The approved text and graphics contained in these enhanced SCP materials can be used unchanged or adapted by both global and local teams at Ipsen. This reduces the barriers to creating patient materials across the company, thus improving access to information. Furthermore, the infographic has supported development of a visual identity for Ipsen and FOP in the disease awareness space.

Judges' comments

This entry showed promise and as a scientific programme for education, it identified a need for improvement. The judges recognised it as a learning and an opportunity for the future. Overall, a really interesting area of innovation in communication and something fulfils an unmet need.




Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

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