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The Langland Award for Excellence in Healthcare Partnerships

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Building Strong Partnerships to Motivate Patient Behaviour Change

by WE Communications for LEO Pharma

Summary of work

LEO Pharma is dedicated to partnerships with the psoriasis community, being guided by the core principles of mutual trust, respect, genuineness and commitment. Since 2019, partnerships have been a key pillar in all of LEO Pharma’s work with people living with psoriasis and the broader community.

LEO Pharma organised and fully funded the campaigns and has been a proud partner of both The Psoriasis Association and the Lions Barber Collective, working together from ideation, through to co-creation and delivery of impactful campaigns to motivate people living with psoriasis to engage with care.

Over three unique campaigns, LEO Pharma, alongside key partner The Psoriasis Association, has delivered campaigns where target audiences have committed to positive behaviour change.

While the campaign results show the positive impact of each campaign, an immeasurable outcome for LEO Pharma is the strengthening of its relationships with key partners, which has supported positive patient outcomes to date and creates a foundation for future successful collaboration.

Judges' comments

This string of campaigns over a sustained period of time demonstrated Leo’s genuine commitment to patient partnership. Each campaign was targeted at a different challenge faced by people living with psoriasis and delivered with creative flair. The relationship between the organisations involved came across as strong and mutually respectful and, as a result, effective.


Highly commended

Seizing The Opportunity To Improve Patient Care: Pelvic Floor Services in 2021 and Beyond - by Mearns & Pike for Pelvic Floor Society (with support from Medtronic)


Empowering People with Pulmonary Arterial Hypertension to Expect More - by Langland for Janssen (Pulmonary Hypertension Therapeutic Area)

Building Strong Partnerships to Motivate Patient Behaviour Change - by WE Communications for LEO Pharma

Partnering to Address the Leading Cause of Sight Loss in the UK - by Weber Shandwick for Novartis UK

Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253