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The Langland Award for Excellence in Healthcare Partnerships

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Partnering to Address the Leading Cause of Sight Loss in the UK

by Weber Shandwick for Novartis UK

Summary of work

Novartis UK and the Macular Society worked together to develop a disease awareness campaign empowering people living with wet age-related macular degeneration (wet AMD) to take an active role in the management of their disease so they can maintain their independence for longer.

Wet AMD is a devastating disease, which can lead to rapid vision deterioration if left untreated, and eventually to a loss of independence. A number of practical and psychological barriers, coupled with a lack of understanding about the condition and how to slow its progression, mean that patients often do not attend regular eye appointments, which are key to preventing vision loss.

The two organisations, already working closely together, identified a real patient need in terms of a knowledge deficit about the condition and need for patient empowerment, which they were both fully committed to address. Insights from past and ongoing interactions with the patient community formed the foundation and guided the development and execution of the See What’s Next campaign, which involves activity in earned, paid, owned and social channels in order to inform, support and empower people living with wet AMD.

Judges' comments

Hugely impressive engagement numbers, demonstrating that the strategy and tactics clearly worked exceptionally well. The judges particularly liked the personalisation of content, and commented on the feeling of partnership that came through in the entry between the two parties.


Highly commended

Seizing The Opportunity To Improve Patient Care: Pelvic Floor Services in 2021 and Beyond - by Mearns & Pike for Pelvic Floor Society (with support from Medtronic)


Empowering People with Pulmonary Arterial Hypertension to Expect More - by Langland for Janssen (Pulmonary Hypertension Therapeutic Area)

Building Strong Partnerships to Motivate Patient Behaviour Change - by WE Communications for LEO Pharma

Partnering to Address the Leading Cause of Sight Loss in the UK - by Weber Shandwick for Novartis UK

Category Sponsors

Andrew Binns, Marketing Strategy Consultant – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253