by dna Medical Communications for AbbVie
by Lucid for AbbVie
by emotive for Novo Nordisk
by Havas Life Medicom for Janssen
by Munro & Forster for Janssen
by Havas Life Medicom for Janssen
Psoriasis is a chronic disease associated with considerable clinical, psychological and financial burdens. Over the last decade, breakthrough biologic treatments such as ustekinumab have dramatically expanded management options for physicians. However, dermatologists require an in-depth understanding of the disease pathophysiology in order to appreciate the benefits of these new therapies. More recently, with the approval of ustekinumab in psoriatic arthritis, it was also important to share these understandings with a new rheumatology audience. It was essential to upskill both clinician groups and provide opportunities for peer-to-peer learnings to ensure appropriate, effective and patient-centric management in this therapy area.
Through an innovative, high-science medical education programme of events, the latest clinical advances were communicated effectively and made relevant to clinical practice. Together with a Therapy Area Steering Committee (TASC) of leading dermatology and rheumatology KOLs, the PEARLS programme in 2013 included 12 meetings, with over 1,700 participants, across a range of locations and audiences. These varied from large stand-alone meetings and congress symposia, to intimate centre of excellence and TASC meetings, each receiving excellent feedback with promising ‘take home’ learnings for clinicians. Webcasts and materials were disseminated to a wider audience through the PEARLS platform (www.pearlsprogramme.com), with 3,408 registered users.
This was a well-executed and creative programme. A great example of an integrated medical education programme rather than single symposium.
Debbie Tuesley - Communiqué Awards Director
Entry deadline | 11 March 2022 |
Extended entry deadline | 18 March 2022 (additional fee applies) |
Judging days | May 2022 |
Awards Ceremony | 7th July 2022 |
For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200
General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243
Entry and dinner booking enquiries:
Saoirse Meenaghan
Email: smeenaghan@pmlive.com
Tel: 01372 414253