Excellence in Corporate Social Responsibility or Not for Profit / Pro Bono Programmes

Summary of work

Our entry showcases a fundraising hub created for employees of a Johnson & Johnson business in the complex and diverse EMEA region to help raise money for its partner charity, Operation Smile, for whom J&J provide surgical instruments. 

The brief was to create a website that met the two main objectives of raising $250,000 for live changing operations for children, and bringing employees from across the region together for the cause. The challenge was to provide a website that was accessible and engaging to everyone, showcased how people were getting involved and gave a snapshot of fundraising progress. 

Based on an in-depth kick-off meeting where we captured all requirements, we designed and developed desktop- and mobile-enabled websites where employees could track progress and donate money, and contribute to a collective journey through submitting steps taken on a pedometer. To ensure buy-in from the start, we created interactive animations using the company’s leadership team. Social features such as a microblog and photo uploads helped keep up engagement throughout. 

Once the year-long campaign was complete and the website was taken offline, the fundraising target was reached after 65% of the target audience signed up to the website.

Judges comments

A good approach that resulted in a well-built website that was developed within challenging timescales with relatively few resources. Great results delivered using pragmatic know-how.