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Excellence in Corporate Social Responsibility or Not for Profit / Pro Bono Programmes

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Johnson & Johnson Ethicon Better World Walk

by Content Formula for Johnson & Johnson

Summary of work

Our entry showcases a fundraising hub created for employees of a Johnson & Johnson business in the complex and diverse EMEA region to help raise money for its partner charity, Operation Smile, for whom J&J provide surgical instruments. 

The brief was to create a website that met the two main objectives of raising $250,000 for live changing operations for children, and bringing employees from across the region together for the cause. The challenge was to provide a website that was accessible and engaging to everyone, showcased how people were getting involved and gave a snapshot of fundraising progress. 

Based on an in-depth kick-off meeting where we captured all requirements, we designed and developed desktop- and mobile-enabled websites where employees could track progress and donate money, and contribute to a collective journey through submitting steps taken on a pedometer. To ensure buy-in from the start, we created interactive animations using the company’s leadership team. Social features such as a microblog and photo uploads helped keep up engagement throughout. 

Once the year-long campaign was complete and the website was taken offline, the fundraising target was reached after 65% of the target audience signed up to the website.

Judges comments

A good approach that resulted in a well-built website that was developed within challenging timescales with relatively few resources. Great results delivered using pragmatic know-how.


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Johnson & Johnson Ethicon Better World Walk - by Content Formula for Johnson & Johnson

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View the Communiqué Awards 2014 Photos

Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253