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Winner

National Blood Week 2013: Know blood give blood

by The Red Consultancy for NHS Blood and Transplant


Summary of work

National Blood Week 2013: Know blood give blood

Understanding the uses of blood encourages more donors to give... but educational messages need creative clout to cut-through. The campaign was launched with a topical image of ‘comeback king’ David Bowie inviting past donors to become a ‘hero’ once again, and the compelling call to action, ‘Know Blood Give Blood’, appealed also to first-time donors to make their contribution. Enviable broadcast coverage and pro bono celebrity support provided mass appeal, backed up with digital content shared among the donor community.

Judges comments

This was a really inspired, attention grabbing idea that achieved cut-through, despite fatigue around awareness weeks. The live blood donations really gave context, clarity and great traction, and overall the initiative achieved a significant number of blood donations. A really excellent campaign.

Highly commended

Lung Cancer, not just one disease - by Ogilvy Healthworld for Boehringer Ingelheim


Finalists


View the Communiqué Awards 2014 Photos


Category Sponsors

Dr Richard White, MP PhD, Oxford PharmaGenesis - Communiqué Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

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