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The Judges' Special Award for Innovation in Healthcare Communications

Sponsored by Inventiv

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Highly Commended

Getting Straight to the Point

by Biosector2 for Novo Nordisk

Summary of work

The 2013 International Diabetes Federation’s World Diabetes Congress (WDC) was a major communications opportunity for companies with diabetes-related portfolios to reach their customers. Accordingly, the WDC’s 140 page official programme contained more than 600 sessions, seminars and symposia, all vying for their share of delegates’ attention.

A global healthcare company with 90 years of innovation and leadership in diabetes care, it was essential that Novo Nordisk’s messages were heard among the volume of competing content. To overcome this challenge, Novo Nordisk turned to the dramatic arts to create an unbranded event that would set its sponsored symposium apart, attracting audiences with engaging content designed to enlighten and generate discussion on some of the complex issues relating to the management of type 2 diabetes (T2D).

By combining live drama with debate around the issues raised on stage, which were carefully aligned to its portfolio attributes, Novo Nordisk would retain its share of voice and preserve its reputation as the agenda-setter in diabetes management.

But for meaningful customer outcomes, the drama itself had to deliver on its promise.

Judges comments

This was an innovative entry with strong, useful content bringing difficult issues to life in a delightful way. We particularly liked the involvement of the in-house team, who produced a believable script that - boldly - made us laugh, while drawing out the team’s obvious expertise.


Decisions in Time - by emotive for Novo Nordisk

Highly commended

Getting Straight to the Point - by Biosector2 for Novo Nordisk


HaemophiliaLIVE 2013 - by Bedrock Healthcare Communications for Novo Nordisk

ADHD Experience Maze – inspiring empathy and building internal ambassadors in ADHD - by Just:: Health Communications for Shire

National Blood Week 2013: Know blood give blood - by The Red Consultancy for NHS Blood and Transplant

View the Communiqué Awards 2014 Photos

Category Sponsors

Dr Richard White, MP PhD, Oxford PharmaGenesis - Communiqué Judge

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253