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The Judges' Special Award for Innovation in Healthcare Communications

Sponsored by Inventiv

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Finalist

National Blood Week 2013: Know blood give blood

by The Red Consultancy for NHS Blood and Transplant


Summary of work

Understanding the uses of blood encourages more donors to give... but educational messages need creative clout to cut-through. The campaign was launched with a topical image of ‘comeback king’ David Bowie inviting past donors to become a ‘hero’ once again, and the compelling call to action, ‘Know Blood Give Blood’, appealed also to first-time donors to make their contribution. Enviable broadcast coverage and pro bono celebrity support provided mass appeal, backed up with digital content shared among the donor community.

Judges comments

This was a clever and well executed campaign. The concept of employing David Bowie's Heroes was clever and innovative. The campaign brilliantly leveraged celebrity endorsement and utilised creative tactics to make donating blood more accessible to the general population. Finally, clear insight also drove increased awareness and undisputed public action.

Winner

Decisions in Time - by emotive for Novo Nordisk


Highly commended

Getting Straight to the Point - by Biosector2 for Novo Nordisk


Finalists

HaemophiliaLIVE 2013 - by Bedrock Healthcare Communications for Novo Nordisk

ADHD Experience Maze – inspiring empathy and building internal ambassadors in ADHD - by Just:: Health Communications for Shire

National Blood Week 2013: Know blood give blood - by The Red Consultancy for NHS Blood and Transplant


View the Communiqué Awards 2014 Photos


Category Sponsors

Jon Pike, Mearns & Pike - Communiqué 2020 winner

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

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