by Biosector2 for Novo Nordisk
by Virgo Health for Roche
by Liberation Communications for Takeda UK
by Pollen for Boehringer Ingelheim
by Roche Products
by Biosector2 for Novo Nordisk
Getting Straight to the Point
The 2013 International Diabetes Federation’s World Diabetes Congress (WDC) was a major communications opportunity for companies with diabetes-related portfolios to reach their customers. Accordingly, the WDC’s 140 page official programme contained more than 600 sessions, seminars and symposia, all vying for their share of delegates’ attention.
A global healthcare company with 90 years of innovation and leadership in diabetes care, it was essential that Novo Nordisk’s messages were heard among the volume of competing content. To overcome this challenge, Novo Nordisk turned to the dramatic arts to create an unbranded event that would set its sponsored symposium apart, attracting audiences with engaging content designed to enlighten and generate discussion on some of the complex issues relating to the management of type 2 diabetes (T2D).
By combining live drama with debate around the issues raised on stage, which were carefully aligned to its portfolio attributes, Novo Nordisk would retain its share of voice and preserve its reputation as the agenda-setter in diabetes management.
But for meaningful customer outcomes, the drama itself had to deliver on its promise.
This was an innovative entry with strong, useful content. We particularly liked the involvement of the in-house team, who between them produced a believable script that - boldly - made us laugh, while drawing out the team’s obvious expertise.
Entry deadline | 10th March 2023 |
Extended entry deadline | 17th March 2023 (additional fee applies) |
Judging days | 4th, 5th and 19th May 2023 |
Awards Ceremony | 6th July 2023 |
For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200
General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243
Entry and dinner booking enquiries:
Charlotte Garnade
Email: cgarnade@pmlive.com
Tel: 01372 414253