Please login to the form below

Not currently logged in

The LionsDen Award for Writing Excellence - Healthcare Professionals

Sponsored by LionsDen

Back to results


Getting Straight to the Point

by Biosector2 for Novo Nordisk

Summary of work

Getting Straight to the Point

The 2013 International Diabetes Federation’s World Diabetes Congress (WDC) was a major communications opportunity for companies with diabetes-related portfolios to reach their customers. Accordingly, the WDC’s 140 page official programme contained more than 600 sessions, seminars and symposia, all vying for their share of delegates’ attention.

A global healthcare company with 90 years of innovation and leadership in diabetes care, it was essential that Novo Nordisk’s messages were heard among the volume of competing content. To overcome this challenge, Novo Nordisk turned to the dramatic arts to create an unbranded event that would set its sponsored symposium apart, attracting audiences with engaging content designed to enlighten and generate discussion on some of the complex issues relating to the management of type 2 diabetes (T2D).

By combining live drama with debate around the issues raised on stage, which were carefully aligned to its portfolio attributes, Novo Nordisk would retain its share of voice and preserve its reputation as the agenda-setter in diabetes management.

But for meaningful customer outcomes, the drama itself had to deliver on its promise.

Judges comments

This was an innovative entry with strong, useful content. We particularly liked the involvement of the in-house team, who between them produced a believable script that - boldly - made us laugh, while drawing out the team’s obvious expertise.

Highly commended


A Practical Guide to using Mepact - by Liberation Communications for Takeda UK

Translating clinical innovation to the real world of lung cancer - by Pollen for Boehringer Ingelheim

Highlighting the Cancer Capacity Challenge - by Roche Products

View the Communiqué Awards 2014 Photos

Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253