Finalist
Tonic Life Communications
Summary of work
When it arrived, the global banking crisis seemed far-removed from healthcare communications. However, by mid-2010, agencies faced a stalling economy with clients restructuring and rationalising spend. At this time, for Tonic specifically, committed revenues for 2011 were 35 per cent below its 2010 total, so it prioritised four strategic imperatives: team development; client retention; community support and industry enhancement. And committed to a modest 5 per cent growth alongside sustained profitability.
Steadfastly following this path, Tonic surpassed all internal expectations; doubling revenue growth target and exceeding its profit margin by 5 per cent, while achieving nearly 90 per cent team and client retention, and adding £1.75m in new business.
Judges’ comments
Magnificent performance on organic growth and client service earned the agency numerous new non-competitive pitch opportunities, which indicates the degree of client satisfaction.
