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Highly Commended

Medtronic, Inc.

Summary of work

An absence of new product launches mixed with negative publicity and a splash of internal change makes for an interesting PR cocktail. This provided a new challenge to a small Medtronic PR team used to communicating about shiny new products and good news.

Through hard work and creative ideas, the team completed 2011 with 184 million opportunities to hear, watch or read about Medtronic’s therapies; a brand new Intranet and internal blog; and feedback from employees that the leadership of the company ‘do more listening than telling’ – a key aim of the team’s internal communication’s approach.

Judges comments

They are a small team, but they are just supercharging their internal comms.

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253