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Award for Best Corporate Communications

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The day Nottingham changed the world's medicine cabinet

by firstlight for Abbott

Summary of work

With the recent collective losses of the UK-based pharma industry, parched pipelines and plummeting productivity, the need for positive pharma news has never been greater. The industry’s role in developing drugs like ibuprofen has transformed lives. Abbott became licensees of Brufen, the original ibuprofen Rx brand in 2001.

The 50th anniversary of discovery provided Abbott with an opportunity to reinforce its position as healthcare partner and guardian of a UK medical innovation representing our industry at its best. Ibuprofen inventor, Dr Stewart Adams, fronted a celebration reaching from Nottingham to the mountains of Pakistan.

Judges comments

It was a great campaign with some very creative elements and really impressive outcomes. In breathing new life into a conventional product, some elements were brilliantly done.

Annabelle Sandeman, Huntsworth Group – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253