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Award for Best Internal Communications

Sponsored by


Introducing the Innovative Channels to AstraZeneca's UK Marketing Company

by AstraZeneca

Summary of work

Innovative Channels are new methods of engaging with healthcare professionals about AstraZeneca’s (AZ) medicines and the services it provides. Delivering sales and service, face-to-face, by phone, in a secure online meeting space and in the open digital sphere; they are a critical part of AZ’s transition to a new flexible commercial organisation.

Excellent internal communications were fundamental to introduce the Innovative Channels to both field-based and Head Office teams, explain what they delivered for customers, how they could support brand strategies, and move towards embedding new ways of working in the company’s DNA.

Judges comments

All UK companies face the challenge of using innovative channels and they tackled it systematically and comprehensively. The measurement of internal activity was pretty impressive and the feedback was good.

Stakeholder comments

Head of innovative channels: This programme has ensured that all our stakeholders across the UKMC are on board with the concept of Innovative Channels, and understand what’s involved in using these new channels of engaging with healthcare professionals.  To achieve such high levels of understanding and engagement within our business in less than a year is a significant achievement.

Catherine Devaney, WE Communications – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253