Winner
The Contraception Atlas for Bayer HealthCare
Summary of work
By bringing together 17 disparate and often hidden sources of data, analysing and communicating them in imaginative, understandable and compelling ways, Bayer encouraged responsible discussion at every level of the challenging subjects of contraception and abortion.
The Contraception Atlas focused the attention of policy-makers, charities and clinicians on the importance of meeting the contraceptive needs of all women, as well as the financial and health benefits from investing in contraception. The result is renewed commitment from national and local stakeholders to act on the data, as well as a Government pledge to adopt a ‘life stage’ approach to contraception.
Judges’ comments
A well planned and executed campaign with very clear, meaningful SMART objectives. A superb resource, which effected great change with very good outcomes. The wow factor was the leverage on peer-to-peer endorsement.
