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Best Healthcare Partnership

Sponsored by


Roche and ARMA

by MHP Health Mandate for Roche and ARMA

Summary of work

Effective partnership is about applying disparate skills for mutual benefit, enhancing the reputation of the pharmaceutical industry and voluntary sector by improving patient outcomes.

This programme did just that, combining ARMA’s reach and professional credibility with Roche’s skills in data analysis and understanding of the NHS reforms for the benefit of patients.

The result was a unified community, speaking with one voice for a common goal. The outcome was a new profile for musculoskeletal conditions, interest and commitment from the highest levels and tangible policy and health service change.

Judges comments

This campaign was successful in bringing together disparate groups to ensure that common goals were achieved. Thirty-nine parliamentary questions were tabled on this issue: this was no mean feat when there are so many draws on healthcare attention.

Andrew Binns, Marketing Strategy Consultant – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243