Sponsored by
by DNA Medical Communications for Abbott Laboratories
by Darwin Healthcare Communications for Bristol-Myers Squibb
by Mash Health for Bristol-Myers Squibb Pharmaceuticals
by Celgene In association with Myeloma UK
by eBee for GlaxoSmithKline
by Litmus MME for Pfizer
by eBee for GlaxoSmithKline
2010 was a big year for respiratory care in the UK. Major changes to policy appeared in two new sets of guidance – the National Strategy for COPD and new NICE Guidance. HCPs, who manage COPD patients, were faced with decoding weighty documentation into meaningful action.
A collaboration between GSK and the Primary Care Respiratory Society produced Paper to Patient – an outcomes-based training programme. The digital programme, centred around a Tamagotchi-style game, went live in September 2010 and has seen extraordinary and ground-breaking levels of engagement by HCPs – exceeding targets by 80 per cent to reach over 18,000 HCPs with clear adoption of the new guidance in practice.
This is brilliant and the sort of thing that I would want to do. The Paper to Patient website as the mixture of games and content was fantastic. What really struck me was that every page was different – there was either a video to watch or interesting content so you never got bored. Plus 18,000 HCPs … wow!
Entry deadline | 10th March 2023 |
Extended entry deadline | 17th March 2023 (additional fee applies) |
Judging days | 4th, 5th and 19th May 2023 |
Awards Ceremony | 6th July 2023 |
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sales@pmlive.com
Tel: +44 (0)1372 414200
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Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243
Entry and dinner booking enquiries:
Charlotte Garnade
Email: cgarnade@pmlive.com
Tel: 01372 414253