Excellence in Media Relations - International

Summary of work

Globally, stroke has a devastating impact on millions of people every year, creating a significant economic and societal burden. Through the launch of new policy reports in Asia-Pacific and Latin America, Action for Stroke Prevention, an international alliance of healthcare professionals, patient representatives and health economists, sought to address this significant public health crisis by encouraging better detection and management of AF-related stroke.

Tailored media outreach was undertaken across each region to support the launch, in 17 languages and in partnership with 69 professional and patient groups, achieving blanket coverage in the media and building momentum for broad-reaching policy change.

Judges comments

Good positioning and strategy, with strong outcomes. A truly international campaign with incredible targeting that showed that the team really understand how to get to the right audience, using the right platform. It created real interest and is enduring.

Stakeholder comments

Chief of services: The launch of the How Can We Avoid a Stroke Crisis in Latin America? report was a tremendous success across the Region. In-depth media articles and editorials were achieved in both popular and prestigious media outlets ranging from newspapers to medical journals and radio. The launch in Argentina led to me meeting with a committee of Senators responsible for health, which has opened the door to making meaningful improvements for people with atrial fibrillation.